A brand questionnaire · 11 strata · 10 minutes
The logo, the colours, the font — those are leaves. They grow out of things nobody can see: why you exist, what you believe, who you refuse to sell to. Most brand exercises start at the leaves and wonder why nothing holds together.
This one starts at the roots and digs upward. Answer eleven questions and you get two things: a brand guideline you can hand a designer, and a prompt pack you can paste into ChatGPT or Claude so everything it writes for you comes out sounding like you.
“We’re a passionate, customer-centric team delivering innovative solutions.”
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